beatrice aispuro :: designer

WORK EXPERIENCE ::

323.578.8995

STATER BROS. MARKETS - San Bernardino, CA
Web Designer, Digital Strategist :: 2012 – 2016
Created new website and intranet layouts, including digital coupons and shopping list portals. Successfully cleaned up inconsistent NAP data across the web. Researched new CMS, email marketing platforms, and digital initiatives. Spearheaded all digital efforts for Stater Bros. Markets, including setting up all social media accounts and consolidating Google and Yelp location listings for 169 stores. Designed new responsive site staterbros.com (IA, layouts, ux/ui, graphics, copywriting, SEO). Coordinated all digital campaigns and advertising, and managed all online listings and directories.

COMPUTER KNOWLEDGE ::

Photoshop, Illustrator, Dreamweaver, Flash, Acrobat, InDesign, Quark, Final Cut Pro, MS Office, vi, UNIX, HTML5, CSS3, Windows, OS X, familiarity with Joomla, jQuery, XML, ASP, Spry

EDUCATION ::

California State University, Long Beach, 1991
B.A. Journalism/Public Relations, Minor in Spanish

University of Alabama, Huntsville, 2006
XML Programming

DV Creators, Santa Monica, 2003
Final Cut Pro 4

Art Center College of Design, Pasadena, 1995-1997
QuarkXPress
Computer Imaging
Design with Computers
Website Development
Web Design Seminar
Photography
Package Design

CONFERENCES ::

Joomla Beginner & Advanced
Open Source Training

Creative Suite + Web
MOGO Media

Flash
Flash Forward, Lynda.com

Photoshop
Thunder Lizard Productions

Web Design
Thunder Lizard Productions

OTHER SKILLS ::

Fluent in Spanish/Italian
Black and White Photography
Digital Photography/Film

References available upon request

BEGRAFIC.COM - Los Angeles, CA
Web Consultant :: 2007 – 2012
Conducted landmark web usability study for Intergraph Corporation; developed new information architecture and wireframes using 960 grid framework and tailored layouts according to research and analytics. Designed and developed data-driven websites for Victory Sweepers and PSC Biotech. Designed trade show booth display for conference in Silicon Valley for Avalan Wireless. Produced identity branding, logos, and print collateral for all clients.

WHITE TIGER PRINTING - Huntsville, AL
Webmaster, Art Director :: 2005 – 2007
Created identity branding for White Tiger Printing and partner companies. Designed ads, logos, folders, business cards, billboards, calendars, brochures, pop displays, holiday cards, and dvd collateral. Produced photography, web pages with Flash animations, and sites using cascading style sheets (CSS).

FOXSPORTS.COM - Los Angeles, CA
Photo Editor :: 2003 – 2005
Selected and prepared photos for online publication: Color-corrected, collaged, and optimized photos for website. Designed centerpieces, thumbnails, and compiled photo galleries. Cross-trained staff on Photoshop techniques. Used CMS to upload all content.

BEGRAFIC.COM - Los Angeles, CA
Web Consultant :: 2000 – 2003
Created websites and marketing materials for clients such as Disney, RAND Corporation, Paso Robles Vintners & Growers Association, Basicline, Gilbert USA, and Chinese Laundry Shoes.

SHOPSPORTS.COM/COPELAND'S - SLO, CA
Sr. Web Designer :: 2000 – 2000
Redesigned/restructured websites for online sporting goods company. Developed page layouts and coded templates for affiliate sites. Translated shopsports.com site into Spanish. Trained staff on Photoshop, Illustrator, and Dreamweaver.

EVENT 411.COM - Marina Del Rey, CA
Web Designer :: 1999 – 2000
Created site designs for business-to-business software company offering online event planning tools. Tracked banner traffic, and tailored ads accordingly. Designed and edited user manuals, and assisted programmers with ASP and server-side include files.

SFUSD LANGUAGE ACADEMY - San Francisco, CA
Webmaster/Designer :: 1998 – 1998
Redesigned website, created print materials, and trained staff on design, HTML and desktop publishing. Provided teachers at SFUSD with instruction on using computers and teleconferencing equipment.

NETSCAPE COMMUNICATIONS - Mountain View, CA
Scheduling Coordinator :: 1998 – 1998
Coordinated all Netscape Learning classroom schedules. Redesigned and maintained NL intranet and internet sites. Created print designs for NL staff.

CALTECH, GPS DIVISION - Pasadena, CA
Webmaster/Designer :: 1993 – 1998
Developed site structure and page layout designs to launch the first-ever website for Caltech. Provided concept and production of all print, web, logo designs for the Division of Geological & Planetary Sciences and Seismological Laboratory. Served as editor and designer for the original GPS Alumni Newsletter. Designed brochures, ads, lectureship flyers, invitations, and building signage. Wrote curriculum and conducted computer training classes in web design for GPS staff and students. Wrote instructional guides on desktop publishing for staff in all departments at Caltech.